Best baby shops in London
With so many baby shops, London is a prime international destination for shopping for babies, toddlers, and older kids. Independent children boutiques, as well as more established childrenswear chains, offer plenty of options. While department stores like Harrods and John Lewis have their well-stocked kids’ clothes areas, in this guide, you can find independent baby shops in London. Charming window displays, cute baby clothes, and the idea of shopping for a bundle of joy make buying for kids an adorable experience. Among the many children’s shops in London, this guide focuses on the stores in the central area of Kensington and Chelsea.
Baby shops in London: Amaia
In Chelsea Green, one block behind the hustle and bustle of King’s Road, there is this little, charming shop. Amaia, named after the Spanish owner, is one of the best London baby clothes shops. High-quality fabrics seasonally handpicked by the owners serve to create pleasant garments where small details make the difference. Every year, Amaia from Spain and Segolene from France, design the two seasonal collections and the bespoke dresses for special occasions. Inspired by the traditional way of dressing European children, Amaia’s outfits are adapted to modern kids’ lifestyles. The strength of every collection is the matching looks for those who want to dress their babies in the same tones and patterns as their older siblings. With tights, hair bows, and other accessories, there is a full range of options for creating graceful yet contemporary outfits. Elegance, quality, and details make Amaia a leading children fashion store in London.
What Amaia | Where 14 Cale Street, London SW3 3QU
Children’s shops in London: Caramel
For those in love with timeless elegance with a twist of old-fashioned vibes, Caramel is the ideal baby shop in London. Dull colors, fabric patterns that resemble the fashion of the late 50s-early 60s, simple lines are the distinctive traits of Caramel childrenswear fashion collections. This British brand, founded in London with a few shops in other countries, is a must for those seeking luxury daywear clothing. Among the baby shops in London, visiting Caramel’s children’s flagship in Notting Hill is a lovely experience. Set over two floors, interior décor, toys, and even the hairdresser will bring every visitor back in history. Besides kids’ fashion clothing, Caramel also realizes womenswear and homeware collections.
What Caramel | Where 77 Ledbury Road, London W11 2AG
London’s kids’ clothes stores: Marie-Chantal
Strolling around the sophisticated area of Belgravia, along the charming Motcomb street, Marie-Chantal has opened its London flagship store. Entering inside, you will breathe a royalty feel. Princess Marie-Chantal has created a new store and new lines that offer an even more luxurious range of clothes. Cashmere baby gift sets, classy silk dresses, and suit jackets are part of a collection of children’s clothes designed for babies, girls, and boys up to 12 years of age. Moreover, among London baby shops, Marie-Chantal is the perfect place to purchase unique gifts. In detail, the angel wings are a signature item that comes on different clothing pieces. Sweet and perfect for every photo shoot, these wings are the ideal way to welcome a baby.
What Marie-Chantal | Where 4 Motcomb Street, London SW1X 8JU
London’s baby shops: La Stupenderia
Almost opposite to Marie-Chantal, there is another of the best baby clothes shops in London. La Stupenderia, the Italian luxury kids fashion brand, has in the heart of Belgravia its boutique. With a children fashion collection tailored for girls up to 14 years and boys up to 12, La Stupenderia is the ideal place to shop for real made in Italy. Here, you can browse between daywear and ceremony couture kidswear. The fashion style is elegant and luxurious with precious fabrics like silk organza, taftà, and cashmere used to design the baby and kids’ collections.
What La Stupenderia | Where 16 Motcomb Street, London SW1X 8LB
Made in Italy for kids in London: Il Porticciolo
Among the best baby clothing shops in London, Il Porticciolo, or little harbor, is the flagship store for high-quality, made in Italy pieces. The brand was founded in 2018 by Carola, a Genoa raised and London based mum. Named after the small fishermen village where the owner was born, Il Porticciolo showcases two collections per year. The signature trait of this brand is the 100% provenience of clothing from Italy. In detail, Carola handpicked small local artisans that realize her and other designers’ pieces. Winter and summer clothes are made in different regions, taking into account the varied expertise of local artisans. For instance, the sangallo summer dresses are made in Sorrento, near the Amalfi coast, and the punto smock ones in Tuscany, while the cashmere jumpers are realized in Umbria.
What Il Porticciolo | Where Online and by appointment in 123 Sydney Street, 1st floor, SW3 6NR
London baby clothes shops: Nanos
Among the cutest baby shops in London, Nanos occupies a special place. The tiny London shop displays, over an old chest drawer, a luxury collection of small cashmere garments. White, neutral, and pastel tones dominate the range of baby clothes. The Spanish children brand, on the market since 1963, renovates year after year the children fashion style remaining classic. The kidswear goes up to size 14 years old, offering daywear and special occasions collections. Peculiar to the brand is the horse riding collection with tailcoats, blazers, and saddle covers for girls, boys, and grown-ups.
What Nanos | Where 83 Westbourne Grove, London W11 2SB
The Nursery Window
Strolling around Chelsea, another independent shop worth visiting is The Nursery Window. Established in 1985, this local store specializes in baby clothing, accessories, and furniture. Browsing its collections for babies from birth to 12 months, you will find the iconic rabbit signature on all the clothing and fabrics. Particularly sweet are the rabbit-eared towel for toddlers and the embroidered bunny nighties. Moreover, The Nursery Window sells organic knit baby grows and cute wooden painted hairbrushes. While the store focuses on babies, few pajamas are for children up to 4 years old. High-quality fabrics and lovely patterns make The Nursery Window one of the best baby shops in London.
What The nursery window | Where 83 Walton Street, London SW3 2HP
The Little White Company
Founded in 1994 by Chrissie Rucker, White Company is an interior concept store to decorate homes in white and neutral tones. The Little White Company is the branch dedicated to the little ones. The collection for babies ranges from bedsheets and towels to sleepwear and everyday clothes. Timeless attires and lovely pajamas make The Little White Company one of the best baby shops in London. Moreover, the flagship store in Chelsea offers a selection of kids’ room furniture, cute stuffed animals, and a few toys.
What White Company | Where Online and on 4 Symons St, Chelsea, London SW3 2TJ
London’s charity baby shop: Fara Kids
It doesn’t have to surprise you if in this guide to the best baby shops in London I have included a charity shop. Fara Kids in Notting Hill collects clothes, toys, and kids related things donated by top-notch mums that live in and around the area. The quality of the garments is excellent, and sometimes you can do a real bargain shopping in this store. If you are not keen to purchase pre-owned garments, you can even donate your unwanted items. Fara accepts pretty much everything as they work, reusing and recycling as much as donations possible. This philosophy has made Fara a popular choice among Londoners that are happy to help more vulnerable kids and young people in Romania.
What Fara Kids | Where 9 Ledbury Rd, London W11 2AA (and many more locations)
Children’s shops in London
Besides the mentioned London baby clothes shops, the city offers plenty of kids shopping choices. However, many of them belong to more established chains with children boutique in several locations around the world. This is the case of Petit Bateau, the popular French brand with a practical range of clothing for every day. More elegant are the kids’ clothes designed and sold by other French companies like Tartine et Chocolate or Bonpoint. Near these children fashion shops locations, in Chelsea is the kids’ fashion flagship store of the Italian luxury brand, Il Gufo.
What Petit Bateau | Where 106–108 King’s Rd, Chelsea, London SW3 4TZ (and other locations) | What Tartine et Chocolate | Where 307 Brompton Rd, London SW3 2DY (and other locations) | What Bonpoint | Where 256 Brompton Rd, South Kensington, London SW3 2AS (and other locations) | What Il Gufo | Where 313 Brompton Rd, Chelsea, London SW3 2DY |
